I drive on dusty country roads, which means the dust and sand ends up on drums/rotors; so when someone speaks of "bedding," I know dust/sand will "eat" pad "coating" transferred to rotor/drum.
Keep this in mind - "
The bedding procedure removes dirt and debris from the rotor surface and pad surface and transfers a thin layer of the brake pad...In order to get the most out of your brakes"
If a pad manufacture suggests bedding, then follow their instructions; but, I recently bought a set of Volvo pads, and braking is not an issue with them. I may not have 100% braking efficiency, but I suspect after "bedding," brake efficiency decreases with time...this bedding is part commercial hype for increased sales revenue and part truth for a given set of pads.
OP's issue may be burned pads, due to stuck piston or improper break-in